We believe that innovation and simplicity can coexist and strictly adhere to a methodical, proven investment strategy:

• Our unique Core/Non-Core strategy. After defining your goals, risk tolerance and timeline, your Core holdings will be constructed with high quality investments to achieve returns consistent with an appropriate benchmark. The Non-Core part of your holdings are designed to complement the Core by including investments that have the potential to outperform.
• Asset Allocation. The art and science of distributing assets between stocks, bonds and cash should be the foundation of every investment plan. Research has shown that 90% of performance can be attributed to asset allocation.*
• Blue-chip securities that pay dividends and no-load mutual funds should be the foundation of your investment plan.
• A relentless pursuit of "lows" - low expenses, low turnover and low taxes.

As an independent advisor, we have appointed First Clearing Corp. (a subsidiary of Wells Fargo Bank) as custodian for our clients assets. For your security, we never commingle client assets.