We believe that innovation and simplicity can coexist, and we strictly adhere to a methodical, proven investment strategy:

  • Our unique Core/Non-Core strategy. After defining your goals, risk tolerance and timeline, your Core portfolio will be constructed with high quality investments to achieve returns consistent with an appropriate benchmark. The Non-Core part of your portfolio is designed to complement the Core by including investments that have the potential to outperform.
  • Asset Allocation. The art and science of distributing assets between stocks, bonds and cash should be the foundation of every investment plan. Research has shown that 90% of performance can be attributed to asset allocation.*
  • Blue-chip securities that pay dividends and no-load mutual funds should be the foundation of your investment plan.
  • A relentless pursuit of “lows” – low expenses, low turnover and low taxes.

As an independent Registered Investment Advisor, we must always act as a Fiduciary. Simply stated, this means we must put your interest first at all times. For your security, we use TD Ameritrade Institutional (part of the Toronto Dominion Bank group) as custodian for our clients assets. All clients maintain accounts with TD Ameritrade and your assets are never commingled with other clients.

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*Brinson, Hood, and Beebower 1991. Asset allocation can not guarantee a profit or protect against loss.